[1]彭舒阳.中国媒体体育报道的创新实践
＊ ———以伦敦奥运报道为例[J].常州大学学报(社会科学版),2013,14(06):33-36.[doi:10.3969/j.issn.2095—042X.2013.06.009]
PENG Shu yang.Innovation Practice of Chinese Media Ｒeports on Sports
A Case Study of London Olympic Ｒeports[J].Journal of Changzhou University(Social Science Edition),2013,14(06):33-36.[doi:10.3969/j.issn.2095—042X.2013.06.009]
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中国媒体体育报道的创新实践
＊ ———以伦敦奥运报道为例
(
)
常州大学学报(社会科学版)[ISSN:2095-042X/CN:32-1821/C]
- 卷:
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第14卷
- 期数:
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2013年06期
- 页码:
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33-36
- 栏目:
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政治学研究
- 出版日期:
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2013-12-31
文章信息/Info
- Title:
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Innovation Practice of Chinese Media Ｒeports on Sports
A Case Study of London Olympic Ｒeports
- 作者:
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彭舒阳
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北京广播电视台广播体育频道，北京100022
- Author(s):
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PENG Shu － yang
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Sports Channel，Beijing Ｒadio and TV Station，Beijing 100022，China
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- 关键词:
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主流媒体; 体育报道; 伦敦奥运; 联合创新
- Keywords:
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mainstream media; reports on sports; London Olympic Games; joint innovation
- 分类号:
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G212
- DOI:
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10.3969/j.issn.2095—042X.2013.06.009
- 文献标志码:
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A
- 摘要:
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奥运会的百年发展历史，与近现代传媒的发展史基本契合。中国媒体对2012 年伦敦奥运的报道可谓新意迭出，精彩
纷呈。首先，主流媒体打出“组合拳”。央视不仅打造出旗舰频道、主频道、辅频道互为补充的组合体系，而且整合各种资源，
构筑“央视网”这一新媒体报道平台。其次，微博平台上演“争夺战”。新浪微博、腾讯微博等各展其长，在竞争中将用户体
验和媒介互动做到极致。再次，网络视频利用名家访谈、脱口秀等形式，充分展示奥运的文化魅力; 第四，广播媒体挑战“采
编播”难度极限。此外，传统纸媒也走上了联合创新之路。国内媒体对
- Abstract:
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The one hundred years＇ developing history of the Olympic Games basically complies with that of modern
media． Marvelous innovation and brilliance have been achieved in Chinese media reports on the 2012 London Olympic
Games． Firstly，the mainstream media implemented the notion of“combined boxing”． CCTV created a
combined system which depended on the mutual supplement among flagship channels，main channels and auxiliary
channels． It also integrated various resources and built the new media report platform of“CCTV． com”． Secondly，
micro － blog platforms witnessed severe competitions． Sina micro － blog，Tencent micro － blog and other similar
media displayed their respective advantages and developed user experience and media interaction to their full extent．
Thirdly，network video made good use of the forms including“celebrity interview”and“talk show”，and
fully displayed the charm of the Olympic Culture． What＇s more，broadcast media accepted challenges of the extreme
difficulties in interviewing，editing and broadcasting． Traditional paper media also stepped onto the road of joint innovation．
Chinese media reports on the London Olympic Games greatly satisfy audience＇s individual needs of the Olympic
events，which undoubtedly can be regarded as the classic case of sports report history．
参考文献/References:
[1] 杨玉洁，孙琳. 一场永不落幕的奥运盛会———全媒体时代的
奥运报道［J］ . 影视制作，2012 ( 6) : 14—15.
[2］ 汪勇，刘卫宏. 新华社央视等国内主流媒体全面启动伦敦奥运现
场报道［EB/OL］ . ( 2012 －07 － 22)
[2013 － 06 － 01］ . http: / /
news. xinhuanet. com/sports/2012 －07/22/c_ 123451664. htm.
[3］ 周杰. 原创热点评论———伦敦奥运会微博报道的启示［J］ .
新闻与写作，2012 ( 9) : 24—25.
[4］ 杨帆. 新浪微博在伦敦奥运会的报道特点分析［J］ . 文史月
刊，2012 ( 9) : 265.
[5］ Steven Jiang. Forget Twitter， in China it＇s the Weibo Olympics ［EB/OL］
. ( 2012 －08 －20)
[2013 －06 －10］ . http: / /edition. cnn. com/2012/
08/02/world/asia/china －weibo － olympics/index. html.
[6］ 柴静. 看见［M］ . 南宁: 广西师范大学出版社，2013: 1.
备注/Memo
- 备注/Memo:
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作者简介: 彭舒阳( 1987—) ，男，江苏南通人，硕士，主要从事广播电视播音和传媒学研究。
更新日期/Last Update:
2013-11-25