[1]周晓东,闫海波,黄 凯.地方高校招生宣传工作面临的问题及对策[J].常州大学学报(社会科学版),2014,15(04):103-106.[doi:10.3969/j.issn.2095—042X.2014.04.023]
　ZHOU Xiao-dong,YAN Hai-bo,HUANG Kai.The Situation of Enrollment Propaganda Work of local Universities and Their Countermeasures[J].Journal of Changzhou University(Social Science Edition),2014,15(04):103-106.[doi:10.3969/j.issn.2095—042X.2014.04.023]
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地方高校招生宣传工作面临的问题及对策()
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常州大学学报(社会科学版)[ISSN:2095-042X/CN:32-1821/C]

卷:
第15卷
期数:
2014年04期
页码:
103-106
栏目:
高等教育研究
出版日期:
2014-07-20

文章信息/Info

Title:
The Situation of Enrollment Propaganda Work of local Universities and Their Countermeasures
作者:
周晓东1; 闫海波1; 黄 凯2
1.常州大学 学生处,江苏 常州 213164; 2.常州大学 环境与安全工程学院,江苏 常州 213164
Author(s):
ZHOU Xiao-dong1; YAN Hai-bo1; HUANG Kai2
1.Department of Student Services, Changzhou University,Changzhou 213164,China; 2.School of Environmental and Safety Engineering, Changzhou University,Changzhou 213164,China
关键词:
地方高校;  招生宣传;  调整对策
Keywords:
local colleges and universities;  enrollment publicity;  countermeasure
分类号:
G646
DOI:
10.3969/j.issn.2095—042X.2014.04.023
文献标志码:
A
摘要:
招生宣传工作是地方高校工作的重要组成部分,关系到地方高校招生计划的落实。近几年,随着生源数量的不断下降,高校间的招生竞争日益激烈,加上教育国际化的影响,使得地方高校招生宣传工作面临巨大压力。新形势下,地方高校应该树立全校性、长期性的宣传理念; 加强学校软实力和内涵建设; 不断拓展优质生源地建设; 适时调整投放专业与地方产业结构相适应。同时,组建一支专业性强的招生队伍,充分利用网络平台,把招生信息及时、准确的发布出去,服务考生和社会。
Abstract:
Enrollment propaganda work, which relates to the implementation of enrollment plan of local university, is an important part of work in local colleges and universities. In recent years,the continuous decline in the number of students, increasingly fierce admissions competition among universities and the influence of education internationalization have restricted the enrollment propaganda work of local colleges and universities. This paper believes that, under the new situation, the local universities should set up an overall and long-term concept of propaganda, strengthen the soft power building and connotation construction, expand continuously the sources of high-quality students, adjust subject structures to service the development of local industry. At the same time, it is necessory to form a professional recruitment team, make full use of network platform and release the recruitment information timely and accurately,so as to service students and the society.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2014-03-28 作者简介:周晓东(1980—),男,宁夏吴忠人,硕士,讲师,主要从事高等教育管理和学生工作研究。 闫海波(1972—),男,江苏如皋人,硕士,副研究员,主要从事高等教育管理和学生工作研究。
更新日期/Last Update: 2014-07-20